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Yinchuan Xinhualian Plaza is located at Yinchuan Railway Station, with Tongda Street in the east, Beijing Road in the south, and the railway station square in the north. With a total investment of 2 billion and a total construction area of 230,000 square meters, it is the first project to enter Yinchuan. The project integrates international five-star hotels, large shopping centers, high-end business apartments and other formats. At ordinary times, there are many passengers to and from the railway station and consumers in the shopping center, and the traffic flow is large, which can easily cause traffic congestion, which brings great difficulties to the traffic management of Yinchuan Xinhualian Plaza area.

Through the analysis of the number of consumers, the large number of entrances and exits, and the peak period of traffic flow in Xinhualian Plaza, in order to achieve the high efficiency, low energy consumption, and multi-profit business goals of the management of the Xinhualian Plaza area, Xinbolo plans for the project Based on advanced technologies such as license plate recognition, face recognition, visual intercom, electronic payment, and smart barriers, it is based on the management needs, it is a special intelligent commercial complex integrating intelligent parking management, intelligent people's bank management and intelligent property management.

, the plan is supported by information technology, and the joint merchants formulate exclusive member services to create a smart management and operation environment. At the same time, it helps the store to improve the comprehensive service quality, enhance the passenger flow of the store, and realize precise marketing. Let people communicate with people, things and things more intelligently and conveniently, effectively reducing the energy consumption of the mall and reducing its operating costs.